There are very few things talked about more than culture in both the business and sports world these days. Every coach and business leader will throw around the importance of culture, and continually talk about it while giving interviews or addressing their team and organization.

The fact of the matter is that very few teams and organizations have a crystal-clear definition as to what their specific culture is, what it stands for, and the exact behaviors required in order to carry out that culture. Great cultures don’t just magically come to fruition. They are created intentionally, with vigorous discipline and persistence.

The biggest competitive advantage in the world is culture. It’s the one thing that can’t be mimicked or copied. Having a winning strategy is imperative, but it won’t produce the sustainable results that building a world-class culture will do for your organization. Having a remarkable product or service coupled with remarkable customer experiences is mandatory in this day and age, but still doesn’t compare to the positive long-term effects of having a thriving culture.

Culture is the heart and soul of an organization. The reason why most leaders have a difficult time quantifying the role that culture plays in producing real results is because most think of culture as a vehicle to just make people feel good. Culture is way more than that.

In this keynote, Matt Mayberry delivers an inspiring and actionable presentation on how to immediately start the process of optimizing your culture that will be a lasting source of competitive advantage. 

Learning Objectives

  • Explore and dive deeper into what culture really is and what it is not.
  • Fully understand why culture is your biggest competitive advantage.
  • Discover the immediate actions that all leaders must start doing in order to instill and implement a world-class culture.
  • Create an effective game plan on how to create a culture that engages the hearts and minds of your people.
  • Find out the main barriers that hold many organizations back from successful culture changes.
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