What does it take to build an “Iron Life”? Is it the relentless drive to succeed, the courage to overcome adversity, or the persistence to keep growing—no matter what life throws your way? These are the kinds of powerful questions tackled in the latest episode of Get Better Today. I had the wonderful privilege of sitting down with Mike Housey, a seasoned executive leader, certified leadership coach, Ironman triathlete, and bestselling author, for a deeply personal and inspiring conversation you won’t want to miss.

He shares invaluable lessons on mental and physical resilience, authentic leadership, and the profound impact of humility. The discussion covers Mike’s personal battles, including his wife’s cancer diagnosis, and how faith and perseverance played a crucial role in overcoming adversity. Mike also introduces the concept of “hero lessons,” emphasizing humility in response to life’s events.

Mike Housey currently serves as EVP/General Manager of Southern Glazer’s Wine and Spirits of Indiana. He has spearheaded impressive achievements, including driving a $1.5B sales organization to a 67 basis point gross profit margin increase over five years. Beyond the boardroom, Mike is an Ironman triathlete, a devoted husband of 33 years to Marne, and a proud father of three. His wealth of personal and professional experience makes him a respected mentor and leader.

Listen to the episode on SpotifyApple PodcastsAmazon Music, or on your favorite podcast platform. Watch the episode on YouTube.

Mike Housey Episode Highlights 

The Foundation of an Iron Life: At the heart of this episode is Mike’s incredible story, both as a leader and a human being. Currently serving as the Executive Vice President and General Manager at Southern Glazer’s Wine and Spirits of Indiana, Mike has achieved feats many business leaders aspire to. He shares how he led a $1.5 billion sales organization to new heights, increasing year-over-year gross profit margins, all while creating authentic connections with his team. But leadership, as Mike reveals, is more than just hitting numbers. “People don’t buy into you because of your title,” he explains. “They buy in because of how you show up and treat them.” Throughout the episode, Mike unpacks the importance of humility, trust, and resilience—qualities that have defined his career and shaped his life outside the boardroom.

Strength Through Adversity: Mike’s iron resolve wasn’t forged in the comfort of victory but rather in the trials and tribulations of life. He opens up about his wife Marne’s battle with brain cancer, an experience that tested his faith, love, and strength. “Adversity doesn’t define you. How you respond to it does,” Mike shares earnestly. His reflections on navigating one of life’s greatest challenges add a deeply human element to a conversation largely centered on leadership and personal growth.

The Practices That Shape Progress: This episode isn’t just about stories; it’s packed with actionable insights. Mike dives into the concept of “building an iron life,” a philosophy rooted in daily habits, discipline, and balance. From his experience training and competing as an Ironman triathlete to leading large teams, Mike demonstrates how investing in yourself and remaining curious can propel you forward. “Leadership is less about having the answers and more about asking the right questions,” he notes. For those juggling work, family, and personal goals, his insights on maintaining equilibrium—whether it’s through routines, faith, or setting priorities—are deeply relatable and practical.

Implementing Hero Lessons: Mike shares a concept he refers to as the “hero lesson” framework. This involves reflecting on past events, understanding responses, and using humility to transform outcomes positively. Such insights into self-management and empathy are vital in leadership and personal development, illustrating how adaptive thinking can lead to constructive outcomes.

Building Culture and Leadership Evolution: Mike also sheds light on the importance of corporate culture. Upon transitioning into a new leadership role, Mike emphasizes the necessity of connecting with individuals personally before discussing professional objectives. This approach fosters a culture of openness and collaboration. His leadership philosophy has continuously evolved with an underpinning thread of trust, radical curiosity, and humility.

Finding Purpose and Personal Fulfillment: The core essence of Mike’s journey centers around family and personal fulfillment. Balancing professional ambitions with enriching personal relationships has been pivotal. For Mike, maintaining family values and pursuing holistic growth has ensured that his legacy extends beyond professional accolades. His practices, such as daily routines that focus on body, mind, and soul, symbolize the “iron life,” emphasizing health, faith, and resilience.

Show Notes

00:00 Introduction to Building an Iron Life

00:04 Mike Housey’s Journey and Achievements

01:44 The Power of Authenticity and Humility

03:32 The Origin of Iron Life

06:46 Mike Housey’s Backstory

11:53 Overcoming Adversity: Marne’s Battle with Brain Cancer

17:08 Faith and Resilience in Tough Times

19:19 The Concept of Iron Life and Its Impact

24:16 The Hero Lessons: Humility and Response

34:30 Embracing Radical Curiosity in Leadership

35:42 Evolving Leadership Dynamics

38:17 Building a Positive Team Culture

40:47 Transitioning to a New Leadership Role

44:56 Balancing Professional and Personal Life

50:38 Daily Routines for Success

56:06 The Impact of Ironman on Leadership

01:00:20 The Essence of True Leadership

Connect with Mike Housey

Grab a copy of Mike’s book Iron Life

Connect with Mike on LinkedIn

Get Better Today with Matt Mayberry

Embark on a transformative journey with 2x Wall Street Journal and National bestselling author and world-renowned thought leader Matt Mayberry on his podcast, Get Better Today.

In each captivating episode, Matt unlocks the underlying characteristics of success through riveting conversations with some of today’s most influential people, from pioneering CEOs and transformative leaders to world-class athletes and living legends. Step into Matt’s world of endless curiosity and experience a refreshing fusion of critical thinking, varying perspectives, and storytelling that redefines leadership, business acumen, personal development, and the art of peak performance.